GRAPHIC DESIGNER
Custom Designs
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Championed the creative discovery process for "blank-slate" client requests, transforming open-ended directives into highly structured, multi-option design pitches.
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Spearheaded conceptual looks and logos from scratch, pitching innovative visual directions that successfully converted abstract client ideas into licensed production orders.
Wegman's Blanket Program
A Wegman's customer tends to like big and bold designs.
HSN Blanket
Because these items are sold on live TV, they ask for lots of points to talk about. In this case I included a line-map of the city, with the arrow icon pointing to the actual location of the stadium on the map. I also included the established dates as a point of discussion.
Pittsburgh Steelers Feminine Design
The Pittsburgh Steelers asked for a design that would appeal to their feminine audience, and this is the design they chose.
Baseball Christmas
I had a lot of fun creating these ideas for the South Bend Cubs. In the end the team chose the baseball Christmas tree to sell in their store.
Sock Design
This customer wanted to celebrate their winning sock design in drinkware form.
New Vinyl Design
This is an example of brief simply reading, "create a new design"